This option is for businesses who operate away from their physical offices, such as cleaning services. If you’re unsure, search for some of your closest competitors listings and see what they’re using.įinally, you’ll be asked whether you deliver goods or services to customers at their location.
This can be difficult in some industries as there are a lot of similar categories to choose from. When it comes to picking a primary category for your business, find the category that’s most specific to you. Importantly, ensure that the information you provide here matches what’s provided on your website too, especially your business name, physical address and phone number. If a listing already exists, follow the same process as above using the same name you just searched for and you’ll be guided through claiming the existing listing.įill out all the information you’re asked for, being as comprehensive as you can and making sure to keep all your information accurate and grammatically correct. The easiest way to check this is to search for your business name and location in Google and see what comes up. Simply visit Google My Business, click “Start Now” and start filling in your basic business information.īe aware, that if your business has been visible online for a while, Google may already have created a listing for you. It’s free, quick and easy to get your GMB listing set-up.
#Local seo google my business how to#
So it’s fairly important! HOW TO CLAIM YOUR GOOGLE MY BUSINESS LISTING The more Google is able to discover about your business, the wider the variety of search results you’ll be eligible to appear for. Google My Business enables your business information to show in the map-pack in search results, appear on Google Maps, represent your business in brand-name searches, and enhance your ability to rank for keywords which have a local intent.Ī well optimised GMB listing also helps Google to learn more about your business, the products or services you provide, and the area you operate in. WHAT ARE THE BENEFITS OF A GOOGLE MY BUSINESS LISTING
On desktop your GMB listing is visible to the right of the organic and paid search results, but on mobile, it often appears as the top result, even above the usual organic listings.
#Local seo google my business free#
WHAT IS GOOGLE MY BUSINESSĪlso known as a Business Knowledge Panel, Google My Business (GMB) is a free listing on Google which displays important information about your business directly in the search results.Īlongside presenting an easy way for you to manage your business’s online presence, a GMB listing presents all the important information your customers would want to know when searching for you: One key step towards success in Local SEO is claiming and verifying your Google My Business listing. In fact, with almost 70% of online consumers searching for local businesses on a monthly basis, and 27% conducting daily searches, it’s more important than ever as a local business owner to focus on making yourself as visible as possible in local search. For businesses operating within local areas or who have a bricks-and-mortar location from which you serve customers, implementing a Local SEO strategy is a core component to being found.
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